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Repositioning toward untapped markets to accelerate growth. 

Fruit Distributor

Repositioning toward untapped markets

Problem

Lack of alignment with ownership, operational tensions, and slowing revenue growth stood in the way of the company’s scalability and ideal market valuation. This premium fruit distributor came to Compass ready to revitalize its growth and set itself up for an optimal future sale of the company.​

Solution

Compass connected with several private equity firms to discuss the company on a blinded basis. We obtained a shortlist of critical levers the company could pull to merit a premium valuation. In addition, Compass performed a diagnostic assessment of the firm and conducted market research to explore where the company should be focusing its efforts. As it turned out, the company focused its sales efforts on relatively smaller market opportunities.​

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Outcomes

Together, we crafted a dynamic growth strategy roadmap that laid the foundation for sustainable long-term growth. Compass Equity collaborated with the business owners to identify how their organizational responsibilities could be realigned to maximize their strengths, improve operational efficiency, and reduce internal tensions.

case studies background pattern
one

Repositioned focus toward an untapped and high-growth market segment, resulting in accelerated growth

two

Aligned leadership’s responsibilities to their strengths to improve operational efficiency and reduce internal tensions

three

Developed a growth strategy roadmap to lay the foundation for sustainable long-term growth and value creation