Meet the team
Natalie Nelkin

A seasoned management consultant and former professional triathlete, Natalie brings extensive expertise in strategy and operations. She has led high-impact projects across industries, driving transformative change and measurable results. At Bain & Company, Natalie advised Fortune 100 clients in retail, manufacturing, and technology, leading initiatives in go-to-market strategy, performance improvement, and organizational redesign. She also supported private equity firms conducting M&A due diligence. Prior to Bain, Natalie gained international experience as director of a sports organization in Luxembourg and contributed to Disney’s Hawaiian resort launch, overseeing operations and logistics. She holds an MBA from Cornell University and a BA from Rice University, where she was a varsity swimmer and team captain.
My Passion
I am passionate about uncovering someone’s “why”—the purpose behind their goals—and guiding them through the “how” to achieve them. As both an athlete and a coach, I understand firsthand the discipline needed to turn aspirations into reality. In addition, growing up watching my parents build a chain of ice cream stores helped me understand the dedication, commitment and sacrifice involved in being a business owner. It’s an honor to partner with clients during pivotal moments, helping them refine their vision, overcome challenges, and achieve results—whether driving growth or planning an exit.
Outside the Office
Natalie enjoys spending time with her husband and two children, often exploring the local farmer’s market or strolling along the Atlanta Beltline. She’s a member of her neighborhood book club and, as a former U.S. National Champion in triathlon, stays passionate about fitness and finding time for a swim.